The Universal Bag | Tesco X Anya Hindmarch

The Availability and Global Fervor

The Tesco variant, adorned with the brand’s signature blue and red hues, has already graced the shelves of 250 stores nationwide since July. Meanwhile, the Morrisons edition, resplendent in the classic orange and green Morrisons color palette, is slated to arrive in mid-September, extending its presence to over 400 stores across the country.

These exclusive supermarket bags are not just commodities; they’re sought-after treasures. Demand has surged to such an extent that people are willing to pay considerably more for this newfound symbol of exclusivity.

In fact, the allure of these bags has transcended geographical boundaries, capturing the attention of individuals worldwide who eagerly anticipate their release and acquisition. Comments on Anya Hindmarch’s Instagram post showcase the global appeal, with one enthusiast from the Caribbean expressing, “These bags are amazing! I live in the Caribbean, and so many people ask me where I picked it up. They are perfect.”